It was interesting to find that, when 'googleing' Forces Recruitment, the other day, I found FRS www.forcesrecruitment.com about 5 times in the top 20 results, this included the top two, I also found other organisations such as defence jobs, 4exmilitary, demob job and force 10 recruitment all featuring quite high up in the results, so I began to wonder how they do it, not being an expert in this area I called Mark Reynolds at Zarr Ltd, who advised posting a BLOG (approx 250 words) twice a week that featured the words Forces Recruitment, he said that using these words would create interest by robots, I wonder?
Of course, the subject also poses the question of who browses for what when looking for a Recruitment Consultancy that specialises in placeing ex forces people, when I look further, I find that the following all bring similar results:
- ex forces
- ex forces recruitment
- ex military vacancies
- ex army
- ex armed forces
- ex military
- ex military personnel
- recruiting ex military
- ex military jobs
and the list goes on and on.........................
We naturally already have all of these keywords included in our site and any that were not there are now, but we are still not featured in the top results when searching for any of them, why? and what can we do without paying a fortune to some organisation over promising and under delivering?
I would welcome feedback from anyone who reads this with an opinion as to how we can improve our ratings on search engines such as 'google' especially when searching Forces Recruitment Services.